Developed and executed a high-volume social media campaign designed to drive community engagement and holiday sales over a 12-day period. The project required blending consistent brand storytelling with daily unique video assets. I led the end-to-end creative process, from conceptual art direction and set styling to final video production and high-energy motion editing.
Introduction video announcing the series
Daily videos revealing each gift
Daily Instagram stories revealing each gift
Targeted emails encouraging customers to follow along on social media
Giveaway post
